AWARDED BEST

DIGITAL MARKETING

IN FORT WAYNE INDIANA

Top Digital Marketing Agency in Fort Wayne

WE CREATE DIGITAL MARKETING SUCCESS STORIES!

KING OF DIGITAL MARKETING IN FORT WAYNE

Digital Parameters has over a decade of experience in performing Digital Marketing services for our clients in Fort Wayne, Indiana, and across the country. We are the kings of digital marketing here in Fort Wayne and are ready to deliver results today. We pride ourselves on our ability to become an extension of your team in Fort Wayne. This makes the digital marketing strategy alignment meeting a vital part of our onboarding process – It guarantees that we’re all working in the same direction. Our digital marketing campaigns get results!

Getting to know your business, understanding your audiences, and what truly matters to both of you is how we drive extraordinary results. We’re more than just a Fort Wayne, Indiana web and marketing agency; our mission is to support you and grow your Fort Wayne business. And we’re obsessed with your business’ success. Let’s start a conversation about developing a personalized digital marketing strategy to make your website and business stand out online, locally in Fort Wayne, Indiana, and dominate the competition.

Digital Marketing in Fort Wayne, Indiana that gets results!

Let our digital marketing experts utilize resources and strategies to make your brand stand out on search in Fort Wayne or any location of your choosing, as well as on social networks. Our team employs search and social media digital marketing methodologies that push your brand through the internet noise, hitting desired markets directly on target. Take your brand outside that unappealing comfort zone and get flooded with clients again. Become a company with a big reputation in Fort Wayne!
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Fort Wayne Web design process Digital Parameters

3 STEPS TO MARKETING YOUR FORT WAYNE BUSINESS

Where do you begin if you want to have a digital marketing strategy for your Fort Wayne business? It’s still an ongoing challenge since many companies know how critical digital and mobile channels are today for gaining and retaining customers. Still, they don’t have an integrated strategy to help their business in Fort Wayne, Indiana grow and engage their potential customers effectively online.

We live and breathe digital marketing here in Fort Wayne, Indiana. No truly, that’s the truth. We ditched the smoke and mirrors and decided very early on to be the best at what we do. We used our talents, to construct our values, our structure, process, and custom digital marketing strategies. It sounds simple, but it really works.

1

When you’re not seeing the profit results and the success you want with your company in Fort Wayne, it’s time to talk to a digital marketing expert.

 

2

DIGITAL MARKETING STRATEGY

We will talk about your goals and prepare a digital marketing outline to a strategy that will guide you to success locally here in Fort Wayne, or in the location you are targeting.

 

3

MORE LEADS!

Begin generating more traffic and more interest in your Fort Wayne business with digital marketing. It’s time to get a positive return on your investment.

What is digital marketing?

Digital marketing is the act of digital channels to market products and services in order to reach consumers. This type of marketing includes the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became widespread with the beginning of the internet in the 1990s.

According to Forrester, businesses will soon invest more than $140 billion per year in digital marketing. Companies persist to pour marketing budgets into digital marketing because it delivers a powerful and cost-effective way to promote your company to its target audience. 

How does digital marketing work?

Think of it this way, Google and Facebook generate more revenue than any conventional media company because they control more viewers. That’s why digital marketing matters -it’s where the engagement is.

If you have a computer or a smartphone, like many of us do, you’ve participated in digital marketing. It could be an email message in your inbox, a search result when using Google or Bing, an ad on Facebook or Instagram, a text message sent to your phone, or a post by an influencer on various social media. So, all in all, digital marketing is a wide area with many types of specialization.

Digital Parameters has been selected among the top digital marketing companies in Indiana!

BEST DIGITAL MARKETING AGENCY IN FORT WAYNE

Powerful marketing campaigns that get conversions​

We offer professional SEO expert services in Fort Wayne that help websites increase their organic search score drastically in order to compete for the highest rankings — even when it comes to highly competitive keywords. Digital Parameters SEO experts have been selected among the top SEO agencies in Indiana!

Google Ads Management​

Digital Parameters will take your ideal customers right to your website with paid search ads while maximizing your ad spend budget. This will help beat out the competition, get you noticed immediately, and drive much more traffic to your site.

Content Marketing​

We provide content writing in all forms- from blog posts and website copy to business cards, newsletters and so much more. Our content writing is structured around using strategic keywords and a voice that represents your company to its highest standards.

Search Engine Optimization​

We create custom search engine optimization strategies that’ll drive traffic to your website, blogs and so much more. Our goal is to get you noticed on several search engines across the globe.

Digital Location Management​

We make sure your business details are accurate and up-to-date by using Google My Business and citation site management so that your clients can easily find you online.

Social Media Ads​

Social media is a great way to promote your business and gain visibility. Digital Parameters can build accounts for you on several platforms, manage them, engage with your ideal customers, and create custom graphics and videos for ads.

Shopping Ads​

We skip the confusion and get straight to the point of what you’re trying to sell by setting up shopping ads. These ads will show the product directly to your customer with its price and location included.

Social Media Management​

It can be quite difficult to manage several social media accounts and run a business. That’s why Digital Parameters can manage all of your social media accounts as well as create engaging content!

Analytics​

Understanding how your customers interact with your website is a key component to improving your approach online. We provide analytic reports that’ll ultimately help us build a better marketing strategy tailored to your business.

Did you know that

77 percent of American adults own a smartphone and use it to search all types of topics, check the news, go on social networking sites, and do countless other activities? Digital marketing allows you to connect with them during moments like these. With remarketing ads, email and text marketing, and social media – your Fort Wayne business can be in front of your audience while using numerous apps on their phones.

Digital marketing is more essential now than ever. Take steps to create, streamline, or optimize your marketing strategy today and accelerate your results.

In today’s technological world, it’s an incredibly competitive business environment. Businesses in Fort Wayne need to be able to reach their target audience online to promote the products or services it offers. This is where Digital Marketing comes in!

A fundamental practice

Digital marketing is fundamental because it connects a Fort Wayne business with its customers when they are online & is effective in all industries. It connects companies in Fort Wayne with potential customers (also in Fort Wayne, or your target location of choosing) on Google through digital marketing techniques with SEO & PPC, social media with social media marketing, and email marketing. Regardless of size, every Fort Wayne, Indiana business requires digital marketing to reach the high of its success.

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FREQUENTLY ASKED QUESTIONS

Here are the most frequently answered digital marketing questions and answers from our Fort Wayne, Indiana clients.

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, search engines, websites, blogs, social media, email and online content.

A reputable digital marketer figures out how to solve business problems using various digital marketing platforms. This may include creating a marketing strategy, developing websites, managing social media or working on Search Engine Optimization. All marketing initiatives need to be measured and analyzed to fully understand marketing ROI (return on investment.)

Yes, your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.

you don’t have to entirely replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

One of the most amazing aspects of the Internet is the wide variety of marketing opportunities available to business owners. From SEO to PPC to social media, the options are plenty—and growing.

With that, there’s no one way that works best for every business. While we typically recommend a variety of strategies and channels, some work better within certain industries than others. The only way to find out which ones perform best for your business is through trial and error.

Keywords are the words and phrases that searchers use- typically on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

SEO stands for Search Engine Optimization. So what does that all mean? And what does search engine optimization entail? To sum it up, SEO is concentrated on gaining website traffic and heightened search result rankings organically. By organic, we mean without paying for web traffic via pay-per-click ads, among other ways. With SEO, there’s a broad mixture of strategies to accomplish the previously stated goals—some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to keep a strong presence across multiple social media platforms. SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

To answer this question our SEO team would need to know more information about your business. We can tell you one thing though, from our 14+ years of analyzing thousands of SEO campaigns, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to get you a great result and ROI.

That being said, our SEO packages range from $1000-10,000 per month with no-contract.

This greatly depends on where you are today, what SEO has been done before, and what your competition levels are like.

As a general rule of thumb, most websites on page 2 can be brought to the first page inside 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords.

During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.

Generally more than you could ever imagine. We’ve had clients grow their online sales by 1000% in 16-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time.

For example – our SEO specialists did the calculations and a Plumber in Fort Wayne, from a 12-month custom SEO campaign could receive over 25X their money back in profit over the 12-months after their campaign is completed. Yet in the following 12-months, when they aren’t spending on SEO, their ROI jumps as high as 50X!

Our team of SEO specialists will get you to the best possible position for your market, and flood your business with new organic traffic. From our 10+ years of SEO experience, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then we’ll give it everything to get you there.

 

SEO is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.

The same is true for your SEO. Everything we do is permanent & long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give our SEO team a call and we will walk you through how we fix it.

If SEO hasn’t worked then one of four things has occurred:

  1. You’ve been ripped off by a scammer – Sadly there are a lot in this SEO industry, and if this has happened to you, we’re truly sorry – stopping these people is the reason our team is so passionate about Search Engine Optimization.
  2. You were working with a website designer, developer, or marketing agency –  SEO is a lot like brain surgery. It’s a very detailed, specific skillset that very few people truly possess. A lot of website design, marketing, or graphic design companies offer ‘SEO’ as a service, however they are not experienced in the craft. They are good at many things, but you don’t want your logo designer doing your SEO.
  3. Your SEO company didn’t know what they were doing – This is much more common than you would think. You see, lots of people start ‘SEO’ companies after watching a few YouTube videos, or buying a $4 e-Book. They think that they can learn along the way, and sadly, they convince many business owners that they know what they are doing when they truly have no clue. SEO, is a skill set that takes decades to master and hiring a newbie disguised as a guru will leave you disappointed in your rankings.
  4. Your company didn’t do enough to beat tough competition – If you paid $100, or even $500/month for SEO in the past, then chances are your campaign wasn’t aggressive enough, or have enough effort and resources required to beat out tough competition. As the saying goes, “If you think a professional is expensive, wait until you work with an amateur”.

Our SEO specialists can generally pinpoint with sniper like precision why your past campaign hasn’t worked in minutes. Our SEO team can look at all of your website statistics and compare them directly with your competitors.  Let us show you why your SEO efforts in the past haven’t worked.

No. Our SEO team believes that if a company needs to lock you in with a long term contract, they aren’t confident in their abilities to delivery quality, effective work that will keep you happy with the results on a monthly basis. Our contract is only provide a statement of work, and the terms – which in the end is a major benefit to both parties. 

We know that you’re busy running your business, so our SEO team has made getting started as easy as possible.

  1. Contact us for a free consultation.
  2. We’ll have a quick chat (over the phone or in-person), discuss your SEO investment & our team will send you over a quick questionnaire. This generally takes about 10-minutes to fill out, and once it’s done, our SEO specialists will take over and will handle every aspect of your SEO, so you can return to running your business.

Yes, we do! If you are interested in our PPC services, just mention it when we talk.

You’ll receive a ranking report outlining your websites progress in the Google SERP results every month. 

Know that no one can guarantee you to rank #1 on Google.

While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.

Our guarantee is that nobody will work harder to get you the rankings you deserve than our SEO team.

Far from it! Over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your rankings on Google.

Contact us today and let us help you! Our SEO specialists are looking forward to the opportunity to work with you and achieving your goals in gaining organic traffic.

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We appreciate your interest in us! Every great relationship starts with a conversation. Creating future-proof digital experiences is what we do. Tell us about your needs, we’d love to collaborate with you.

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