The brand experience is the brand, manage the journey, control the brand.

In an overcrowded world where brands fight for our attention everyday, it’s important to develop a brand strategy that will help you cut through all the noise and reach the right people.

At Digital Parameters, we walk our clients through an immersive creative branding process. This includes workshops and brand positioning exercises to help them understand who they are. From establishing your visual identity to developing your overall brand strategy, we work to differentiate your brand and connect it to the people who matter the most.

//www.digitalparameters.com/wp-content/uploads/2019/07/pexels-photo-1449081-e1562554025827.jpeg

A brand strategy is more than just a cool logo or color palette.

It’s the brand pillars, core messaging statement, brand archetype and your brand personality that make up any long-lasting brand. Your brand strategy is the foundation of what you do next. Before a website redesign or digital campaign execution, how you position your company will help you understand how to engage with your target audience. Developing a strong brand strategy will also help you maintain brand consistency and make you a trustworthy brand in the eye of consumers.

We work with our clients to dig deep and uncover the core values most important to them.

These values are the first step to positioning your brand in the market. Through in-depth research and discovery, we help our clients gain an understanding of what it is they have to offer, what their competitors are doing, and who their target market looks like. Our brand strategy exercises are engaging, challenging, and necessary to help our clients develop authentic brands.

By the end of your branding engagement with us, you’ll have a brand blueprint: a comprehensive report of all our findings from research and discovery, including your brand archetype, brand personality, core messaging and brand pillars. This blueprint, sort of like the one you need before you start building a house, lays down the foundation of your brand. With it, your internal team will know the ins and outs of your brand, which will better help you convey your brand externally.

Your visual identity influences how consumers perceive your brand, sometimes, before they even engage with it.

At Digital Parameters, we help you identify who you are and who you want to appeal to. From there, we work to understand your brand personality and help unveil your emotional appeal. We’ll help you choose a color palette using color psychology; select your typography, and create a unique logo (or refresh your current one).

We push for brand consistency and creativity. But, we won’t tell you who you are or who you should be. Through various visual identity exercises, we’ll work with you to uncover what makes your brand unique. You’ll be left with a clear and fresh identity that’ll let employees, customers and everyone in between know who you are.

First impressions are everything.

Having the right name for your brand is paramount to its overall success. The name is the foundation of the brand, as it is the first way that people experience the brand.

We work with new brands to craft the perfect name, then a meaningful short slogan or tagline. We develop slogans that intrigue your end-user, encaptures the overall essence of the brand, and highlights its capabilities.

Working with Digital Parameters will give you a fresh pair of eyes and ideas that can help take your brand to the next level. An outsider’s perspective can help drive insights that may not have formed internally. We are a group of creative thinkers who will work tirelessly to help you develop the name and slogan that will resonate with potential consumers.

The right piece of business collateral will stick in a person’s memory; keeping the brand top of mind.

Whether it’s a business card or company swag, business collateral it is creating to create a lasting impression. At Digital Parameters, we have a talented group of designers that will make sure that your company remains relevant, far beyond online.

Testimonials